[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fala.sk\/vedci-nyu-tvrdia-ze-inzerenti-facebooku-klamali-o-svojej-identite\/#Article","mainEntityOfPage":"https:\/\/www.fala.sk\/vedci-nyu-tvrdia-ze-inzerenti-facebooku-klamali-o-svojej-identite\/","headline":"Vedci NYU tvrdia, \u017ee inzerenti Facebooku klamali o svojej identite.","name":"Vedci NYU tvrdia, \u017ee inzerenti Facebooku klamali o svojej identite.","description":"Celoro\u010dn\u00e1 anal\u00fdza reklamnej kni\u017enice Facebooku odhalila \u201ev\u00fdznamn\u00e9 syst\u00e9mov\u00e9 nedostatky\u201c v\u00a0sp\u00f4sobe, ak\u00fdm platforma monitoruje a\u00a0presadzuje svoje politick\u00e9 pravidl\u00e1 reklamy. Pod\u013ea vedcov z\u00a0New York University. Tieto probl\u00e9my boli odhalen\u00e9 v\u00a0r\u00e1mci boli odhalen\u00e9 v\u00a0r\u00e1mci auditu t\u00edmu NYU v\u00a0kni\u017enici v\u00a0obdob\u00ed od m\u00e1ja 2018 do j\u00fana 2019, v\u00a0ktorom sa zistilo, \u017ee reklamy v\u00a0hodnote pribli\u017ene 38 mili\u00f3nov dol\u00e1rov presne neuviedli, kto...","datePublished":"2020-03-22","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.fala.sk\/author\/#Person","name":"","url":"https:\/\/www.fala.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fala.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fala.sk\/wp-content\/uploads\/img_a310920_w16747_t1584950383.png","url":"https:\/\/www.fala.sk\/wp-content\/uploads\/img_a310920_w16747_t1584950383.png","height":0,"width":0},"url":"https:\/\/www.fala.sk\/vedci-nyu-tvrdia-ze-inzerenti-facebooku-klamali-o-svojej-identite\/","about":["Www"],"wordCount":376,"articleBody":"Celoro\u010dn\u00e1 anal\u00fdza reklamnej kni\u017enice Facebooku odhalila \u201ev\u00fdznamn\u00e9 syst\u00e9mov\u00e9 nedostatky\u201c v\u00a0sp\u00f4sobe, ak\u00fdm platforma monitoruje a\u00a0presadzuje svoje politick\u00e9 pravidl\u00e1 reklamy. Pod\u013ea vedcov z\u00a0New York University.Tieto probl\u00e9my boli odhalen\u00e9 v\u00a0r\u00e1mci boli odhalen\u00e9 v\u00a0r\u00e1mci auditu t\u00edmu NYU v\u00a0kni\u017enici v\u00a0obdob\u00ed od m\u00e1ja 2018 do j\u00fana 2019, v\u00a0ktorom sa zistilo, \u017ee reklamy v\u00a0hodnote pribli\u017ene 38 mili\u00f3nov dol\u00e1rov presne neuviedli, kto ich za ne plat\u00ed.Vedci Laura Edelson, Tobias Lauinger a\u00a0Damon McCoy na\u0161li viac ako 86 000 str\u00e1nok na Facebooku, na ktor\u00fdch sa zobrazovali politick\u00e9 reklamy so zav\u00e1dzaj\u00facimi inform\u00e1ciami, uv\u00e1dza sa v\u00a0spr\u00e1ve. Zd\u00e1 sa, \u017ee za \u201epravdepodobne neautentick\u00e9 komunity\u201c zaplatili viac ako 19 000 rekl\u00e1m, pri\u010dom skupiny str\u00e1nok propagovali takmer identick\u00e9 obr\u00e1zky alebo spr\u00e1vy zacielen\u00e9 na voli\u010dov v\u00a0hojnom po\u010dte.Inauthentick\u00e9 reklamy pou\u017e\u00edvali \u201edezinforma\u010dn\u00e9 taktiky podobn\u00e9 t\u00fdm, ktor\u00e9 pou\u017e\u00edva Rusk\u00e1 agent\u00fara pre v\u00fdskum internetu\u201c, vr\u00e1tane zacielenia na \u010ditate\u013eov pod\u013ea rasy, pohlavia, \u010dlenstva v\u00a0odboroch alebo statusu veter\u00e1na,\u201c uv\u00e1dza sa v\u00a0spr\u00e1ve. Agent\u00fara pre internetov\u00fd v\u00fdskum sa v\u00a0roku 2016 pravdepodobne usiluje o\u00a0hackovanie e-mailov od Demokratick\u00e9ho n\u00e1rodn\u00e9ho v\u00fdboru.Hovorca Facebooku v\u00a0pr\u00e1ve uviedol, \u017ee \u201ena\u0161e autoriza\u010dn\u00e9 a\u00a0transparentn\u00e9 opatrenia sa od uskuto\u010dnenia v\u00fdskumu zmysluplne zmenili,\u201c dod\u00e1va, \u017ee platforma soci\u00e1lnych m\u00e9di\u00ed pon\u00faka \u201ev\u00e4\u010d\u0161iu transparentnos\u0165 v\u00a0politickej a\u00a0tematickej reklame ako telev\u00edzia, r\u00e1dio alebo ak\u00e1ko\u013evek in\u00e1 digit\u00e1lna reklama.\u201cNedostatky v\u00a0reklamnom syst\u00e9me Facebooku mohli dovoli\u0165 \u201e\u0161kodliv\u00e9mu inzerentovi zabr\u00e1ni\u0165 presn\u00e9mu zverejneniu svojich politick\u00fdch rekl\u00e1m,\u201c uviedli vedci.FB spustil svoju kni\u017enicu rekl\u00e1m minul\u00fd rok v\u00a0marci a\u00a0uviedol, \u017ee \u201esa zaviazal vytvori\u0165 nov\u00fd \u0161tandard transparentnosti a\u00a0autenticity pre reklamu\u201c. Aktualiz\u00e1cia online\u00a0 \u00falo\u017eiska, ktor\u00e1 bola prv\u00fdkr\u00e1t uveden\u00e1 v\u00a0m\u00e1ji 2018, zverejnila sedem rokov v\u0161etky akt\u00edvne reklamy na FB na kontrolu vr\u00e1tane inform\u00e1ci\u00ed o\u00a0tom, kto za zaplatil a\u00a0ko\u013eko. Vedci a\u00a0novin\u00e1ri dostali pr\u00edstup, ktor\u00fd im umo\u017enil analyzova\u0165 inform\u00e1cie o\u00a0reklam\u00e1ch v\u00a0kni\u017enici.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vedci NYU tvrdia, \u017ee inzerenti Facebooku klamali o svojej identite.","item":"https:\/\/www.fala.sk\/vedci-nyu-tvrdia-ze-inzerenti-facebooku-klamali-o-svojej-identite\/#breadcrumbitem"}]}]